How did Shopify start?
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What Happened: How did Shopify begin?
As an online snowboard store. Tobias Lütke built his own store software for Snowdevil, then sold the software. Source: Wikipedia – Shopify
Why: Why the switch?
The store software was more valuable than the snowboards. Others wanted the tool more than the product. Source: Wikipedia – Shopify
The Lesson: The lesson?
Your own tools can be the real business. Same pattern as Slack. Source: Wikipedia – Shopify