Why is milk at the back of the store?
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The Trick: Why are milk and eggs usually at the back?
So you walk past many other products. Staples at the back stretch your path, so impulse items get more exposure. Source: Wikipedia – Supermarket (layout)
Why It Works: Why does a longer path sell more?
Every aisle is a chance for an unplanned purchase. Many grocery purchases are unplanned. More exposure means more impulse buys. Source: Wikipedia – Impulse purchase
How to Spot It: How do you shop against the layout?
Bring a list and go straight to what you need. A list replaces in-store decisions with pre-made ones; eye-level and end-cap spots are paid for by brands. Source: Wikipedia – Slotting fee