Is buy one get one free a good deal?
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The Trick: What's the real goal of "buy one, get one free"?
Getting you to buy more than you planned. BOGO raises the quantity per trip. The word "free" makes the offer feel irresistible. Source: Wikipedia – Buy one, get one free
Why It Works: Why does "free" feel so powerful?
Zero price removes the feeling of risk. Research on the "zero price effect" shows people overvalue free items versus nearly free ones. Source: Shampanier, Mazar & Ariely – Zero as a Special Price (Marketing Science, 2007)
How to Spot It: How do you judge a BOGO?
Ask whether you'd buy two at half price each. Rephrased as "50% off if you buy two", many offers lose their pull, especially for perishables. Source: Wikipedia – Buy one, get one free