What is the halo effect?
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The Bias: Why are attractive people often assumed to be smarter?
One good trait colors judgments of others. The halo effect spreads one impression across unrelated traits. Source: Wikipedia – Halo effect
Where It Shows Up: Where does it show up?
Interviews and product reviews. A polished first impression inflates other ratings. Source: Wikipedia – Halo effect
The Fix: Fix?
Rate each trait separately with set criteria. Structured scoring breaks the halo. Source: Wikipedia – Halo effect