How does a hotel chain make money?
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The Secret: Does Marriott own most Marriott hotels?
No, it mostly earns fees from owners who franchise or hire it to manage. Big hotel brands are asset-light: real-estate owners pay fees for the brand, booking system and loyalty program. The brand earns from the name, not the building. Source: Marriott International 10-K
Why They Stay: Why do travelers book the same brand?
Loyalty points and predictable quality. Consistency removes risk on a trip, and loyalty programs reward booking direct, which also saves the brand commissions to travel sites. Source: Wikipedia – Marriott Bonvoy
Why They Leave: Where do leisure guests drift to?
Home rentals like Airbnb for families and groups. For longer or group trips, kitchens and several bedrooms beat a hotel room. That's why Marriott launched its own home-rental line, Homes & Villas, in 2019. Source: Marriott – launches home rentals in over 100 markets (2019)